Our Story

Our Story

Based both in London and Istanbul, Minerva group’s experience, gained from consultancy to the worldwide prominent cosmetic companies and based on academic background.

We aim to serve to customers’ needs and prioritizes their full satisfaction aiming to become the passionate and repetitive first choice of the users as well as of the professionals with our range of unique products developed in close co-operation with beauty institutes and universities..

Our Vision

As Minerva Cosmetics, being aware of our environmental responsibility, we started developing skincare with a conscience through natural, innovative and high-quality cosmetic products friendly to the user and to the environment.

Our Mission

To meet every day needs for personal care with our unique products that help people feel good,

look good and get more out of life with superior quality services by prioritizing their full satisfaction..

Our Values

1 THE CUSTOMER IS OUR ABSOLUTE FOCUS

Our customers’ expectations, needs and well-being take center stage when it comes to our business. We are dedicated to a systematic focus on service and professional commitment, as well as consistently providing outstanding quality worldwide.

2 HONESTY AND TRUST

The basis of our cooperation with customers, partners and employees is mutual respect and personal appreciation. Our communication culture is defined by candor and fairness, creating a climate of mutual trust.

3 KNOW-HOW AND INNOVATION

Striving for excellence is our driving force. Our professionalism and commitment are set to reaching higher standards, so that we can continuously improve our products for our customer base.

4 TO BE BOTH NATURAL AND EFFECTIVE

We consciously formulate our products to be as pure as possible, to enhance the health of our customers, whilst improving their looks as well as their well-being. We strive to do so, by manufacturing safe products that are formulated without; parabens, phthalates, formaldehyde, sodium lauryl sulfate (SLS), mineral oil, petrolatum, paraffin, diethanolamine (DEA), polyethylene beads.

Skin Care

La Rosa Pura

Essential Oil